my story

As a seasoned digital strategist, copywriter, and entrepreneur with more than a decade of experience, I specialize in creating impactful content and digital campaigns that drive business growth. My expertise spans various industries, including Hospitality, Gaming, Entertainment, B2C, B2B, and e-commerce.

I am passionate about working closely with founders, leading public figures, and e-commerce brands to develop and execute results-driven content and strategies that focus on 360-degree growth techniques. My approach involves delivering valuable business insights and boosting the bottom line to help businesses achieve their goals.

Throughout my career, I have had the privilege of working with the renowned brand of Hard Rock International. I take pride in developing captivating content and effective digital sponsorship opportunities for these first-class brands.

WORK EXPERIENCE

October 2015 - Present

Advertising Manager

• Led the redesign of our digital marketing campaigns (paid search, digital, SEO)

• Lead corporate partnership programs with the Tampa Bay Buccaneers, Tampa Bay Lightning, New York Yankees, Tampa Bay Rays, Tampa Bay Rowdies

• Managed advertising plans for Hard Rock Event Center to establish footprint in the market and to maximize sales. Shows to highlight – Alicia Keys, Keith Urban, Kevin Hart, Rod Stewart.

• Developed corporate communication campaigns, media programs and sales collateral.

• Developed strong and beneficial relationships with Community partners in tourism to achieve regional goals and brand awareness, i.e. Visit Tampa Bay

• Empowering leader focused on growth and development plans for Team

• Directed the production of 2 nationally broadcasted commercials

Digital Marketing Specialist

• Managed the migration of our web platform to Sitecore

• Build a robust organic traffic campaign through the creation of extensive industry research, leading to an increase in inbound leads of 68% from 2020 to 2021

• Developed SEO strategy and filled the gaps with paid search campaigns as we entered the space in 2020

• Revitalize our digital presence across third-party platforms, like Expedia & TripAdvisor, resulting in record rankings and 20% increase in bookings

• Advertising Specialist

Advertising Specialist

• Lead marketer to navigate the construction phases for the property. This included communication plan to guide Guests through the unique challenges of staying open during construction.

• Execute advertising campaigns for casino operations, food & beverage, entertainment, spa & retail outlets to achieve financial objectives in our market

• Communicate vision and objectives with creative agency in production of outdoor, digital, print, radio, social media, email & on property collateral

• Manage media plan production and delivery

• Manage communication plan during construction to minimize the impact on guest experience

Advertising Coordinator

• Develop campaigns with Creative Agency to achieve operational success

• Team Lead for advertising asset traffic to our agency and charity partners

Guest Services Representative

• Implemented proactive customer service techniques to maintain positive client relationships and ensured guest satisfaction for the duration of their stay.

• Improved guest service by suggesting problem solving to daily issues to management

• Respect the confidential nature of privacy and information

Marketing Manager

• Develop marketing strategies & branding for healthcare conferences in the United States & Canada

• Collaborate with our Research and Sales Departments to establish target markets to execute on lead generation plans

• Copywriting for web, social media & email marketing

• On-site tradeshow & conference organizer to ensure each event was memorable and efficient